Mattias Segerholt was born and raised in Stockholm Sweden. After completing his MFA at Rhode Island School of Design he began his career as a creative, starting in Los Angeles, and moving to Portland to work as a Creative Director for Wieden and Kennedy. Mattias became Director of Creative Insights for Ziba Design in 2017 and continues his work today as a freelance strategist and creative director. He lives in Portland with his wife Jennifer, their two daughters Moa and Freja, and their Rottweiler Tuva.